Holistic Brand & Business Development
Founding and running Sweepeur.cc — an independent Oslo boutique for sustainable outdoors goods. Brand, e-commerce, and business development as one practice.
- Client
- Sweepeur.cc
- Year
- 2026
- Role
- Founder & Director, Brand, E-commerce
Context
Sweepeur.cc is a specialty store based out of Oslo, working with independent brands building beautiful objects for outdoors exploration.
Founded on the belief in sustainable movement in the outdoors, and the act of free expression through athletic endeavour. The store stocks a curated selection of brands chosen for quality, sustainability, and functional design — from ultralight packs to cycling kit to everyday garments rooted in natural fibres.
Outcome
An operating boutique and brand, built end to end: identity, store, sourcing, and voice. The aim is to make considered products more accessible in Scandinavia, and to connect a community of people who see outdoor movement as both practice and expression.
