Specialty store, and design studio.

Founding and running Sweepeur.cc — an independent Oslo boutique for sustainable outdoors goods. Brand, e-commerce, and business development as one practice. Sweepeur.cc is a specialty store based out of Oslo, working with independent brands building beautiful objects for outdoors exploration. Founded on the belief in sustainable movement in the outdoors, and the act of free expression through athletic endeavour. The store stocks a curated selection of brands chosen for quality, sustainability, and functional design — from ultralight packs to cycling kit to everyday garments rooted in natural fibres.

Website redesign and launch for the world's first virtual fencing system for grazing animals. Nofence makes the world's first virtual fencing system for grazing animals — a GPS collar and app that let farmers draw, move, and manage pastures from their phone. The brief was to redesign and relaunch the website so the technology felt as approachable as it is novel. We restructured the site around how farmers actually decide: what the system is, how it holds up in the field, and what it takes to run a herd. Photography of real users on real land does the persuading, and the interface stays quiet around it.

Complete visual identity for Fara's flagship gravel bike launch — website, paint schemes, bike graphics, and all marketing materials. As Fara Cycling's resident design partner, we led the launch of their flagship gravel bike, the Gr4 — developing the complete visual identity across the launch website, paint schemes, frame graphics, and campaign materials. The work translated the engineering team's technical innovations into a visual language that showed the bike's capability through clean, purposeful design — carried from the digital launch experience down to the graphics that live on the frameset itself.

Leading the visual design of Fara Cycling as Resident Designer across brand, campaigns, and digital. As Fara Cycling's resident designer, we led the visual direction of the brand across campaigns, product launches, and digital — keeping a fast-moving cycling brand consistent through a period of growth. The role spanned art direction and photography through to the templates and components the in-house team uses day to day, so the brand stays recognisable whether it shows up on a frameset, a feed, or the shop floor.