Website Redesign & Launch

Nofence makes the world's first virtual fencing system for grazing animals — a GPS collar and app that let farmers draw, move, and manage pastures from their phone. The brief was to redesign and relaunch the website so the technology felt as approachable as it is novel.

We restructured the site around how farmers actually decide: what the system is, how it holds up in the field, and what it takes to run a herd. Photography of real users on real land does the persuading, and the interface stays quiet around it.

A clearer, faster site that carries Nofence from first curiosity to sign-up, built on a flexible page system the team can keep extending as the product reaches new animals and new markets.