Gr4 Flagship Product Launch & Development
Complete visual identity for Fara's flagship gravel bike launch — website, paint schemes, bike graphics, and all marketing materials.
- Client
- Fara Cycling
- Year
- 2025
- Role
- Lead Visual Designer, Art Direction, Web Design
Context
As Fara Cycling's resident design partner, we led the launch of their flagship gravel bike, the Gr4 — developing the complete visual identity across the launch website, paint schemes, frame graphics, and campaign materials.
The work translated the engineering team's technical innovations into a visual language that showed the bike's capability through clean, purposeful design — carried from the digital launch experience down to the graphics that live on the frameset itself.
Outcome
A cohesive launch where the bike, the site, and the campaign read as a single release. The visual system was built to extend cleanly to future colourways and models.