Resident Brand Design

As Fara Cycling's resident designer, we led the visual direction of the brand across campaigns, product launches, and digital — keeping a fast-moving cycling brand consistent through a period of growth.

The role spanned art direction and photography through to the templates and components the in-house team uses day to day, so the brand stays recognisable whether it shows up on a frameset, a feed, or the shop floor.

A steadier, more confident brand: one visual system applied across products and seasons, with a set of tools that let Fara keep producing on-brand work without starting from scratch each time.